Brand Storytelling Blueprint®

BRAND STORYTELLING BLUEPRINT®

How would it feel to have an organized editorial framework for your brand storytelling strategy that’s focused and data-informed? A blueprint that helps clarify your priorities, reduce confusion, and give you more sanity to focus on what matters most? A blueprint you can show your leadership team to get them aligned to help minimize future distractions, and speed-up approvals.

Learn how to think like an Editorial Director for your brand to give yourself more sanity, better engage your audience, and drive stronger business results, faster.

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Prioritization & Focus

Feel all over the place? Wrangle your storytelling messages into pillars using my signature EFD method (empathy+focus+data) in this concise, prioritized blueprint for better results.

Internal Alignment

Trouble getting everyone on the same page? Get your leaders or team aligned with your vision by using this clear and simple-to-follow brand storytelling strategy blueprint.

Sanity

Go from overwhelmed or confused, to empowered and sane. From unsure to clear. A well-crafted brand storytelling blueprint helps you say "no" to distractions and "yes" to what matters.

Because You Want to Grow Brand Storytelling In Your Org, But Need Help Framing Your Strategy Like An Editorial Director

In an ideal world, you and your team create an amazing brand storytelling strategy that's focused, prioritized and aligned on across your team and with decision makers. Gone are the days where you felt pulled in multiple directions without enough time to actually think creatively about the things that matter most.

Your work is valued because it supports broader business goals and you're helping make a difference. You feel empowered to push back against ideas that don't align with your strategy, and even more confident in your creative abilities.

But, it's not always an ideal world, right?

Maybe you have too many messages and your brand storytelling plan lacks prioritization. You feel pulled in multiple directions at work and it's stressing you out.
Or, you have a plan but wish you knew how to organize it to a) better engage your audience and b) demonstrate your strategic prowess. How do other Editorial Directors do it?
And, you've gotten to a point where you don't know what to do next. You keep advancing in your career (or want to advance more), but you don't have a lot of people around you to learn from right now.
You're so busy at work that you need to find ways to feel more sane. To ensure your brain isn't fried at the end of the day so you have time to truly be present with your family.
Maybe you've been in corporate land long enough that it's hard to step outside of your "corporate-tone" and speak in a way that could better relate to your audience. You know what I mean... we love (or love-hate) our brand words.
Aaaand, when you have a creative idea you're second-guessing yourself more than you'd like.

I'M READY FOR MORE SANITY

Imagine having the knowledge, confidence, and time to build a winning brand storytelling blueprint for your brand.

WHAT WOULD HAPPEN?

You'd second-guess yourself less and feel more empowered to push back against distractions.
You'd feel less overwhelmed and confused and can have more fun doing your j-o-b.
You'd be waaaay more focused, which frees up precious thinking time for you and your team to drive stronger results (and most importantly-- frees up time for you to disconnect from work to spend quality time with your family).
And, you'd be viewed as an even more strategic leader than you already are. Go you!

I personally cannot wait to guide you

Hi! I'm Sarah Panus. I've spent the last 20 years helping large brands build winning brand storytelling strategies and drive leading ROI. Now I'm here to help you more confidently do your job - without feeling overwhelmed or confused.

My mission is simple: to make people’s days better by creating useful (and more meaningful) connections between brands and consumers. How? By using the power of empathy+data infused storytelling to improve the lives of content marketing professionals (YOU) and the people your brand serves.

In addition to coaching content marketers how to think like Editorial Directors through my online courses, I'm a brand storytelling strategist, podcast host of Marketing With Empathy®, and owner of Kindred Speak® consulting. Brand Storytelling Blueprint is the lowest priced way you can ever work with me.

What makes me different: I'm not just another brand storytelling strategist. I've been a leader in the corporate trenches working on editorial, social, influencers, SEO and PR. Worked with CMOs and large internal and external teams. Gone from Minnesota farm girl to New York City fashionista; from Boston PR-leader and corporate America manager to suburban mom boss. Small budgets to $10 million budgets. Agency and corporate life, to now running my own consulting biz.

YUPPERS, I WANT IN!

"I had the pleasure of working with Sarah on some award-winning content for Sleep Number. Sarah was KEY in the development and success of the work we created together. Not only was she a joy to work with, but she was constantly motivated by the pursuit of brand quality. Her energy to make things happen is contagious and it helped us achieve great goals. Sarah is highly focused, positive, detail oriented, and adds value with every decision she makes. Above all, Sarah has an exceptional ability to grow brands through creative and strategic storytelling."

Stephanie Gonzalez

Director, Brand Partnerships, THRIVE GLOBAL

"Sarah makes a difference and I highly recommend working with her. She's a pleasure to work with, and has a unique talent in using each department's strengths to build teamwork and achieve high-performance. She revolutionized my previous employer's storytelling. Her strategy contributed to improved sales by improving repeat, referral sales, and driving new business."

Ronald Davis, PMP

Director, Loyalty

"Sarah was one of the most organized content leaders on my service roster. She deeply understands her audience, takes time to consider what inspires them, and creates strategies that speak to them. Her communication with writers and editors like myself, from schedules and calendars to feedback, was helpful and supportive. Her flexibility and openness to embracing ideas was truly refreshing. I'd work with her on new projects anytime."

Anne Miller

Digital Managing Editor

INTRODUCING

BRAND STORYTELLING BLUEPRINT®

by Sarah Panus ($230 value)

A 5-module mini-course that walks you step-by-step through how to build a solid foundation for your brand storytelling strategy.
This course literally gives you the exact PowerPoint template you need to start thinking like an Editorial Director to create a winning brand storytelling strategy that's focused, creative, and aligned on across your org-- and that helps position you as a storytelling authority.
Step-by-step video recordings you can do at your own pace

Modules Included in Course:

16 Lessons

Module 1 | THE OBJECTIVE: Aligning with company priorities for easier buy-in.
Module 2 | AUDIENCE INSIGHTS: Learning to be a data+empathy investigator.
Module 3 | BRAND STORYTELLING PILLARS: Where the focusing magic happens! How to hone-in on this most important part of your blueprint, and think like an editorial director for your brand.
Module 4 | TONE & PERSONALITY: How to outline so you get early, up-front alignment across your org.
Module 5 | STORY STARTERS: Bringing your vision to life so you and others can see how it will all play out = clarity & sanity.

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Plus! These Bonuses to Help Drive Quicker Results

BONUS #1

Extra video recording from Sarah with tips for selling-in your Blueprint even when you feel like an imposter. ($100 value)

BONUS #2

50 empathy-filter content prompts to help you better connect with your audience. ($50 value)

BONUS #3

Accountability calendar schedule to help you finish your blueprint in one month (does accountability have a $$ value? uhhhh, priceless)

BONUS #4

Sarah donates a portion of all profits to help fund child trafficking rescue missions led by International Justice Mission.

THAT'S AN EXTRA $150+ IN VALUE

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By purchasing you're ALSO helping raise funds to rescue kids trapped in child trafficking

As a mom, I'm extremely passionate about helping kids. It sickens me that today, there are more people living in slavery than at any other time in history. ~10 MILLION KIDS ARE ENSLAVED TODAY. But, we can be part of changing that. I donate a portion of all profits to the International Justice Mission to help fund child trafficking rescue missions. Together we can help fund freedom and create more news like this photo.

This is for you if you can say yes to any of these:

You want to grow the brand storytelling function within your company.
You work for a brand in some kind of communications/brand storytelling/content marketing strategy role. If you help develop your company's brand storytelling strategy in some way, you will benefit from knowing how to organize your brand storytelling strategy into this focused blueprint.
You're tired of feeling overwhelmed, confused, or frazzled about what to do with your brand storytelling strategy.
You feel all over the place and can benefit from a succinct, strategic editorial storytelling blueprint to eliminate distractions and help prioritize what matters most to drive stronger results, secure internal alignment, and organize your workload (focus is a beautiful thing).
You'd like to think more like an Editorial Director for your brand but are busy, so you need an easy to follow, step-by-step blueprint.
You want to advance your brand storytelling prowess.
Note for Entrepreneurs: If you are developing the strategy for your own company, you will also benefit from this blueprint. But, just know that Sarah speaks to professionals working on the corporate side in the course so some of the language may feel off to you (i.e. getting alignment from internal leaders; selling-in your strategy, etc.)

This is NOT for you if...

You're looking for a straight-up writing course. This is a broader strategy course and will NOT get into how to write your individual content.
You don't work for a brand in some kind of strategic storytelling-type role.
You don't care about advancing your brand storytelling skills.

Your Winning Brand Storytelling Strategy is Right Around the Corner

Ready to up-level your skills and create a simple framework to finally give yourself more prioritization, focus, and professional development support?

I'M READY TO ADVANCE MY BRAND STORYTELLING SKILLS

Frequently asked questions

You’ve got questions. We’ve got answers.

When will I have access to this course?

You receive access to the course immediately after paying, and will receive an email with your login credentials.

What kind of positions is this course for?

This program is for professionals who work for a brand in some kind of communications/brand storytelling/content marketing strategy role. If you help develop your company's brand storytelling strategy in some way, you will benefit from knowing how to organize your brand storytelling strategy into this focused blueprint.

And, if you're not directly developing content strategy at your company yet, but want to learn to help advance your career, you will also benefit from learning this strategic framework and sharing with your boss. But, know that Sarah speaks to those already working in these roles.

Note for Entrepreneurs: If you are developing the strategy for your own company, you will also benefit from this blueprint. But, just know that Sarah speaks to professionals working on the corporate side in the course so some of the language may feel off to you (i.e. getting alignment from internal leaders; selling-in your strategy, etc.)

How much time will it take me to go through the modules?

I know you're busy, so the modules are designed to be as efficient as possible. You should be able to create your blueprint in 30 days or less.

It's up to you how quickly or slowly you want to go through the course.

What is your refund policy?

When you purchase the Brand Storytelling Blueprint mini-course, you unlock the training videos, PowerPoint template & all related materials. As there is no way to return this product, no refunds will be issued, but please speak with Sarah if you're feeling dissatisfied.

What type of direct support from Sarah Panus will I receive?

You will learn from Sarah in pre-recorded video module trainings included as part of this course. You have access for the lifetime of the course to the modules to do at your own pace and revisit whenever you want.

"Sarah is the ideal digital leader-- sharp, creative, driven and strategic. She is known for her strong ability to lead others directly and through cross-functional team collaboration. Sarah can navigate through complex issues by strategically assessing a situation and bring forth creative, results-oriented solutions."

LeeAnn Rasachak

CEO

Course Terms & Conditions

By purchasing this course, you agree to this Online Course Agreement

By buying this course you are automatically added to Sarah Panus' Kindred Speak email list for future communications.